About Us!

About Us – DadBrand.com

Welcome to DadBrand — where you come to express your head. Whether you’re a dad, love a dad, or just love a great hat, you’re in the right place.

We started DadBrand in 2016 after watching too many good men hit 30 and quietly surrender to boring gear and tragic hats. Being a dad (or rocking dad energy) should never mean you stop having style.

DadBrand is for the guys who mow the lawn in sneakers they actually like, who can change a diaper and a tire in the same day, and who believe looking good and making bad jokes can coexist. And these hats aren’t just for dads — they’re human-approved. Wives, kids, girlfriends… everyone steals them.

Everything we make is designed by real dads with applesauce on their shirts and big feelings at bedtime. We care about soft fabrics, great fits, and designs that make strangers say, “Where’d you get that?”

We’re not a big faceless brand. It’s just the two of us, usually in sweatpants, working late after bedtime — because we believe every dad deserves to feel like the hero, not just on Father’s Day, but on regular Tuesdays too.

The messages from parents and families wearing our stuff mean everything to us. Truly.

No gatekeeping. No overpriced nonsense. Just fun, honest gear for people who don’t take life too seriously — but take comfort and quality seriously.

Poke around. Everything comes with our “You’ll Love It” Guarantee. And if you don’t? We’ll make it right.

Grab something you love, throw it on, and join the club. We’re ridiculously glad and grateful you’re here.  We hope you find something that makes you, or a loved one, smile.

Lots of Love,

– Michael and Dan, DadBrand 💪🧢